Used primarily as an intermediate in the synthesis of pharmaceuticals and agrochemicals. It serves as a building block in the preparation of brominated organic compounds due to the reactivity of the bromine atoms and the ketone functional group. The compound is also employed in the development of photoinitiators for UV-curable resins, where it contributes to light-sensitive reactions in coatings, inks, and adhesives. Its methyl and bromo substituents allow for selective functionalization in multi-step organic syntheses.