Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and agrochemicals. Its bromine substituents allow for further functionalization through cross-coupling reactions such as Suzuki or Heck reactions, making it valuable in the development of complex aromatic compounds. Commonly employed in the synthesis of bioactive molecules where a substituted phenyl ketone scaffold is required. Also utilized in the production of dyes and functional materials due to its reactive aromatic ring and carbonyl group.