Used in the fragrance industry as a key intermediate for synthesizing complex aroma compounds, particularly in floral and fruity scent profiles. Its conjugated structure and reactive ketone group allow for further chemical modifications, making it valuable in creating perfumes and flavor additives. Often found in formulations for soaps, cosmetics, and household products where a fresh, sweet, or slightly citrusy note is desired. Also serves as a building block in organic synthesis for specialty chemicals due to its alkene and carbonyl functionality.