Used primarily as a synthetic intermediate in pharmaceutical research, particularly in the development of kinase inhibitors and other bioactive molecules. It serves as a building block in the synthesis of compounds targeting inflammation, cancer, and central nervous system disorders. Its bromo and isopropyl functional groups allow for selective modifications via cross-coupling reactions, making it valuable in structure-activity relationship studies. Commonly employed in medicinal chemistry for optimizing drug candidates due to its favorable steric and electronic properties.