This compound is primarily utilized in organic synthesis as a key intermediate for the development of more complex chemical structures. Its unique structure, featuring a bromine atom and a ketone group, makes it suitable for various coupling reactions, such as Suzuki or Heck reactions, which are essential in the synthesis of pharmaceuticals and agrochemicals. Additionally, it serves as a building block in the preparation of biologically active molecules, including potential drug candidates targeting specific enzymes or receptors. Its application extends to material science, where it can be used in the synthesis of organic electronic materials or functional polymers.