Used primarily in the cosmetic and personal care industry as a humectant and moisturizing agent. It helps to retain moisture in the skin, making it a common ingredient in lotions, creams, and other skincare products. Additionally, it is utilized in hair care formulations to improve hydration and manageability of hair. Its mild and non-irritating properties make it suitable for sensitive skin applications. It also finds use in certain pharmaceutical formulations as a solvent or excipient to enhance the stability and delivery of active ingredients.