Used primarily as a skin-conditioning agent in cosmetic and personal care formulations. It helps improve the texture and feel of skin by acting as a moisturizer and humectant. Commonly found in lotions, creams, and serums where it enhances spreadability and leaves a non-greasy finish. Its branched alkyl structure contributes to good stability and low irritation potential, making it suitable for sensitive skin products. Also functions as a solvent for other ingredients, aiding in formulation homogeneity.