This chemical is primarily utilized in organic synthesis as a key intermediate in the production of more complex compounds. It is particularly valuable in the pharmaceutical industry, where it is used to develop active pharmaceutical ingredients (APIs) for various therapeutic applications. Its structure, featuring a bromo and methoxy group, allows it to participate in coupling reactions, such as Suzuki or Buchwald-Hartwig reactions, which are essential for constructing heterocyclic compounds. These heterocycles are often found in drugs targeting neurological disorders, cancer, and infectious diseases. Additionally, it serves as a building block in agrochemical research for creating novel pesticides or herbicides, leveraging its reactivity to modify biological activity. Its role in material science is also notable, where it contributes to the synthesis of advanced organic materials with potential applications in electronics or optoelectronics.