Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and agrochemicals. Its functional groups allow for selective transformations, such as cross-coupling reactions via the bromo substituent and deprotection of the methoxymethoxy group to reveal phenolic hydroxyls. Commonly employed in multi-step syntheses of bioactive molecules where protected phenol derivatives are required. Also utilized in the development of novel analogs in medicinal chemistry due to its aromatic and ester functionalities, which can be further modified to explore structure-activity relationships.