Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and agrochemicals. Its functional groups—bromine, hydroxyl, and ester—allow for selective reactions such as cross-coupling, ester hydrolysis, or ether formation. Commonly employed in the development of bioactive molecules where substituted benzoate scaffolds are required. Also utilized in research settings for constructing complex aromatic compounds through nucleophilic substitution or metal-catalyzed transformations.