Used in organic synthesis as an intermediate for pharmaceuticals and bioactive compounds. Its functional groups—bromine, hydroxyl, and ester—allow for selective modifications, making it valuable in constructing complex molecules. Commonly employed in cross-coupling reactions to form carbon-carbon bonds, especially in the development of drug candidates with anti-inflammatory or antimicrobial activity. Also utilized in the preparation of natural product analogs and enzyme inhibitors due to its structural similarity to biologically active phenolic compounds.