Used in organic synthesis as an intermediate for pharmaceuticals and fine chemicals. Its functional groups—bromine, hydroxyl, and ester—allow for selective reactions such as cross-coupling, ester hydrolysis, and ether formation. Commonly employed in the development of active pharmaceutical ingredients (APIs), especially in routes requiring aromatic ring modifications. Also utilized in the preparation of agrochemicals and specialty polymers due to its reactivity and structural features. Suitable for research in medicinal chemistry for building complex aromatic frameworks.