Used as a key intermediate in the synthesis of pharmaceuticals, particularly in the development of nonsteroidal anti-inflammatory drugs (NSAIDs) and other bioactive molecules. Its functional groups—bromine, hydroxyl, and ester—allow for selective chemical modifications, enabling coupling reactions, cyclizations, and derivatizations in multi-step organic syntheses. Commonly employed in research settings to construct complex benzene derivatives with tailored biological activity. Also utilized in the preparation of agrochemicals and specialty polymers due to its structural stability and reactivity profile.