Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and agrochemicals. Its functional groups allow for selective reactions, making it valuable in constructing complex molecules. Commonly employed in cross-coupling reactions due to the bromine substituent, enabling the formation of carbon-carbon bonds. The methoxy and hydroxyl groups can be further modified to tailor reactivity or solubility in synthetic pathways. Also utilized in the development of bioactive compounds, including potential drug candidates and functional materials.