Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals due to the presence of reactive bromo and hydroxyl groups. Its structure allows for selective functionalization in organic reactions, making it valuable in building complex molecules. Commonly employed in cross-coupling reactions such as Suzuki or Heck reactions to form carbon-carbon bonds. Also utilized in the development of biologically active compounds, including antimicrobial and anti-inflammatory agents. Its methyl-substituted phenol core contributes to enhanced lipophilicity and stability in final products.