Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and agrochemicals. Its structure allows for selective functionalization through nucleophilic aromatic substitution, where the bromine atom can be replaced by various nucleophiles. The nitro and methoxy groups influence reactivity and direct further substitution patterns on the aromatic ring. Commonly employed in the development of active ingredients in crop protection agents and in the synthesis of dyes and functionalized aromatic compounds. Also serves as a building block in research settings for constructing more complex molecules in medicinal chemistry.