Used as an intermediate in organic synthesis, particularly in cross-coupling reactions such as Suzuki, Stille, and Heck reactions, due to the presence of both bromo and iodo substituents which allow selective functionalization. The nitro group enhances reactivity and directs electrophilic or nucleophilic attacks, making it valuable in the preparation of pharmaceuticals, agrochemicals, and fine chemicals. Commonly employed in the development of dyes, fluorescent probes, and bioactive molecules where controlled substitution on the aromatic ring is required. Its dual halogen functionality enables stepwise reaction strategies, improving synthetic flexibility in complex molecule assembly.