Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals, particularly in the development of herbicides and fungicides. It serves as a building block in organic reactions due to the presence of both bromo and nitrile functional groups, enabling coupling reactions such as Suzuki or Ullmann reactions. Also employed in the preparation of dyes and fluorescent compounds for use in imaging and sensor technologies. Its nitro group allows for further reduction to an amine, facilitating the creation of more complex aromatic amines used in drug discovery.