Used primarily in organic synthesis and pharmaceutical research, this compound serves as a key intermediate in the development of various bioactive molecules. It is particularly valuable in the preparation of compounds with potential therapeutic applications, such as antimicrobial or anticancer agents. The presence of both the bromo and dimethylamino groups allows for further functionalization, making it a versatile building block in medicinal chemistry. Additionally, it is employed in the study of structure-activity relationships to optimize drug efficacy and safety profiles.