This compound is primarily utilized in organic synthesis as a key intermediate for the production of more complex chemical structures. Its bromine atom makes it a valuable reagent in cross-coupling reactions, such as Suzuki or Heck reactions, which are essential for creating pharmaceuticals, agrochemicals, and advanced materials. The ester group in the molecule allows for further functionalization, enabling the synthesis of esters, amides, or carboxylic acids. Additionally, its dimethyl substitution pattern can influence the steric and electronic properties of the final products, making it useful in the design of compounds with specific reactivity or biological activity. It is also employed in research and development for studying reaction mechanisms and developing new synthetic methodologies.