Used as a key intermediate in the synthesis of pharmaceuticals and agrochemicals, particularly in the development of active ingredients requiring substituted aromatic scaffolds. The carboxylic acid functionality enables derivatization through reactions such as esterification or amidation to incorporate the aryl moiety into larger structures. Its bromo functional group allows for further transformations via cross-coupling reactions such as Suzuki or Heck reactions, enabling the construction of complex molecules. The tert-butyl group provides steric bulk and lipophilicity, which can influence the metabolic stability and bioavailability of final compounds. Commonly employed in research settings for the preparation of biaryl structures and heterocyclic systems found in bioactive molecules.