Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals, particularly in the development of active ingredients requiring brominated aromatic scaffolds. Its carboxylic acid and methoxy functional groups allow for further chemical modifications, making it valuable in constructing complex organic molecules. Commonly employed in cross-coupling reactions such as Suzuki or Heck reactions to form biaryl systems. Also utilized in the preparation of specialty chemicals, including fragrances and dyes, where specific substitution patterns on the benzene ring are required.