This chemical is primarily utilized in organic synthesis as a versatile building block for the construction of complex molecules. Its structure, featuring both bromo and iodo substituents, makes it highly reactive in cross-coupling reactions, such as Suzuki or Sonogashira couplings, which are essential in pharmaceutical and materials research. It is also employed in the development of agrochemicals and fine chemicals, where its halogenated aromatic ring serves as a key intermediate. Additionally, it finds use in the synthesis of liquid crystals and organic electronic materials due to its ability to introduce functional groups into aromatic systems.