Used in organic synthesis as an intermediate for the production of various pharmaceuticals and bioactive compounds. It serves as a building block in the development of molecules with potential therapeutic applications, particularly in targeting specific receptors or enzymes. The bromophenyl group enhances its utility in cross-coupling reactions, which are essential in creating complex organic structures. Additionally, it is employed in research for studying metabolic pathways and drug discovery processes. Its unique structure allows for modifications to optimize biological activity and pharmacokinetic properties.