This chemical is primarily utilized in organic synthesis and research applications. It serves as a key intermediate in the production of more complex organic compounds, particularly in the pharmaceutical and agrochemical industries. Its structure, featuring a bromine atom and alkyl groups, makes it suitable for various substitution and coupling reactions, such as Suzuki or Heck reactions, which are essential for creating bioactive molecules or advanced materials. Additionally, it can be used in the development of dyes, pigments, or specialty chemicals due to its aromatic properties and reactivity. Its role in synthesizing fine chemicals and polymers also highlights its importance in industrial chemistry.