This chemical is primarily used in organic synthesis as an intermediate in the production of more complex compounds. Its structure, featuring bromo, nitro, and isopropoxy functional groups, makes it valuable in reactions such as nucleophilic substitution, where the bromine atom can be replaced by other groups. It is also utilized in the development of pharmaceuticals and agrochemicals, where its nitro group can be reduced to form amines, a common step in drug synthesis. Additionally, it serves as a building block in the synthesis of dyes and pigments due to its aromatic nature and reactivity. Researchers often employ it in cross-coupling reactions to create novel organic molecules for various industrial applications.