This chemical is primarily used as an intermediate in organic synthesis, particularly in the production of pharmaceuticals and agrochemicals. It serves as a building block for creating more complex molecules due to its reactive bromine and methoxy groups. In pharmaceutical research, it is utilized in the development of compounds with potential therapeutic properties. Additionally, it finds application in the synthesis of specialty chemicals, where its structure contributes to the desired chemical properties of the final product. Its role in these processes highlights its importance in industrial and research chemistry.