Used primarily in organic synthesis, this compound serves as a key intermediate in the production of various pharmaceuticals and agrochemicals. Its structure allows it to participate in reactions like aldol condensations and Michael additions, making it valuable for constructing complex molecules. Additionally, it is employed in the development of organic light-emitting diodes (OLEDs) due to its conjugated system, which is essential for electronic properties. In material science, it is utilized to create polymers with specific optical and mechanical characteristics. Its bromine atom also makes it a useful precursor for further functionalization in cross-coupling reactions.