This chemical is primarily used as an intermediate in organic synthesis, particularly in the production of pharmaceuticals and agrochemicals. It serves as a building block for creating more complex molecules due to its reactive bromo and chloro groups, which allow for further functionalization. In the pharmaceutical industry, it is utilized in the development of active pharmaceutical ingredients (APIs) for various therapeutic applications. Additionally, it finds use in the synthesis of herbicides, pesticides, and other crop protection agents in agriculture. Its isopropyl group also contributes to the stability and specificity of the final compounds, making it valuable in fine chemical manufacturing.