This chemical is primarily used as an intermediate in organic synthesis, particularly in the production of pharmaceuticals and fine chemicals. Its structure, featuring a bromomethyl group and a methoxy-substituted naphthalene ring, makes it a valuable building block for constructing complex molecules. It is often employed in the development of drugs targeting specific biological pathways, such as anti-inflammatory or anticancer agents. Additionally, it can be utilized in the synthesis of fluorescent dyes or other functional materials due to its aromatic properties. Its reactivity allows for further functionalization, making it versatile in chemical research and industrial applications.