Used primarily in organic synthesis, this compound serves as a key intermediate in the production of various pharmaceuticals and agrochemicals. Its structure, featuring a bromo and methyl group on the phenyl ring, makes it valuable for constructing complex molecules through reactions like nucleophilic substitution or coupling reactions. It is also employed in the development of dyes and pigments due to its ability to introduce specific functional groups into organic frameworks. Additionally, it finds application in research settings for studying reaction mechanisms and developing new synthetic methodologies.