This chemical is primarily utilized in organic synthesis as a key intermediate for the production of various pharmaceuticals and bioactive compounds. It is often employed in the development of anti-inflammatory and analgesic drugs due to its structural properties, which allow for effective modification and functionalization. Additionally, it serves as a building block in the synthesis of complex molecules, particularly those targeting neurological and metabolic disorders. Its bromo and methoxy substituents make it a versatile reagent in cross-coupling reactions, enabling the creation of diverse chemical structures with potential therapeutic applications.