This chemical is primarily utilized in organic synthesis as a versatile intermediate. It plays a crucial role in the development of pharmaceuticals, particularly in the synthesis of complex molecules with potential therapeutic properties. Its structure, featuring both a bromo and methoxy group, allows for selective functionalization, making it valuable in constructing compounds with specific biological activities. Additionally, it is employed in the production of agrochemicals, where it contributes to the creation of herbicides and pesticides. Its reactivity also makes it useful in material science for designing advanced polymers and coatings.