1-Benzyl-3-bromobenzene is primarily used as an intermediate in organic synthesis, particularly in the production of pharmaceuticals and agrochemicals. Its structure allows it to participate in various chemical reactions, such as cross-coupling reactions, which are essential for creating complex organic molecules. It is also utilized in the development of liquid crystals and other advanced materials due to its aromatic and halogenated properties. Additionally, it serves as a building block in the synthesis of dyes and pigments, contributing to the coloration of various industrial products.