Used primarily in organic synthesis, this compound serves as a key intermediate in the production of various pharmaceuticals and agrochemicals. Its structure, featuring a bromophenyl group, makes it a valuable building block for constructing more complex molecules, particularly in the development of active pharmaceutical ingredients (APIs). Additionally, it is employed in research settings for studying reaction mechanisms and developing new synthetic pathways. Its dihydroxyethanone moiety also allows for further functionalization, enabling its use in the creation of specialized polymers and fine chemicals.