Used as an intermediate in organic synthesis, particularly in pharmaceutical and agrochemical manufacturing. It serves as a building block for constructing complex molecules due to the presence of reactive functional groups—the ester and bromo substituents. The bromine atom allows for cross-coupling reactions such as Suzuki or Heck reactions, enabling the formation of carbon-carbon bonds. The methoxy and ester groups contribute to solubility and reactivity, making it useful in the development of active ingredients in crop protection agents and in the synthesis of bioactive compounds. Its structural features also support use in research for new drug candidates, especially in medicinal chemistry where aromatic substitutions play a key role in activity modulation.