Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and agrochemicals. Its bromo and methoxyethyl functional groups allow for selective cross-coupling reactions, such as Suzuki or Heck reactions, enabling the construction of complex aromatic systems. Commonly employed in the development of liquid crystals and functional materials due to its ability to serve as a building block with tailored solubility and reactivity. Also utilized in the synthesis of bioactive molecules where the methoxyethyl side chain acts as a polar linker.