Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals, particularly in the development of fluorinated organic compounds. Its bromo and fluoro substituents allow selective cross-coupling reactions, making it valuable in building complex aromatic structures. Commonly employed in Suzuki and Heck reactions to form carbon-carbon bonds. Also utilized in the preparation of bioactive molecules where the methoxymethyl group acts as a protecting group or influences solubility and metabolic stability.