Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals, particularly in the development of brominated aromatic compounds with biological activity. Its structure allows for selective functionalization in multi-step organic reactions, making it valuable in creating complex molecules. Commonly employed in cross-coupling reactions to form carbon-carbon bonds, it plays a role in the preparation of advanced intermediates for drug discovery and materials science. The benzyl ether group serves as a protecting group for phenols during synthesis, enabling controlled deprotection under mild conditions.