Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals, particularly in the development of fluorinated organic compounds where the bromo group allows for further functionalization via cross-coupling reactions. Its structure supports the creation of complex aromatic systems found in bioactive molecules. Commonly employed in Suzuki and Heck reactions to build carbon-carbon bonds in drug discovery and materials science. Also utilized in the preparation of liquid crystals and functionalized aromatic polymers due to its thermal and chemical stability.