Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and fine chemicals. Its structure allows for further functionalization through cross-coupling reactions, making it valuable in the development of complex aromatic compounds. Commonly employed in the synthesis of bioactive molecules where a protected hydroxyl group and a bromo substituent are required for sequential reaction steps. Also utilized in the construction of ligands for catalysts and in the manufacture of specialty materials such as liquid crystals or polymers with tailored properties.