Used as an intermediate in organic synthesis, particularly in the preparation of complex natural products and pharmaceuticals. Its functionalized aromatic ring allows for selective transformations, making it valuable in constructing multi-substituted benzene derivatives. Commonly employed in cross-coupling reactions such as Suzuki or Heck reactions to build carbon-carbon bonds. Also utilized in the synthesis of methoxy-substituted compounds with biological activity, including potential antitumor and antimicrobial agents. Its bromo group serves as a good leaving group, facilitating nucleophilic aromatic substitution under mild conditions.