Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and fine chemicals. Its bromine functionality allows for cross-coupling reactions, such as Suzuki or Heck reactions, enabling the construction of complex aromatic systems. The methoxyethyl group provides a handle for further modification or can influence the electronic and steric properties of the molecule in drug design. Commonly employed in the development of bioactive compounds and functional materials where substituted benzene derivatives are required.