Used as an intermediate in organic synthesis, particularly in the preparation of fluorescent dyes and optoelectronic materials. Its structure supports conjugation systems important in the development of organic semiconductors and liquid crystal displays. Also employed in cross-coupling reactions, such as Suzuki or Heck reactions, to build complex aromatic frameworks for pharmaceuticals and agrochemicals. The bromine atom facilitates metal-catalyzed transformations, while the methoxy group influences electronic properties and regioselectivity in further derivatizations.