Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and fine chemicals. Its ether and bromo functional groups allow for further transformations, such as cross-coupling reactions, making it valuable in building complex aromatic structures. Commonly employed in the development of liquid crystals and functionalized polymers due to its solubility and reactivity profile. Also utilized in the synthesis of surfactants and agrochemicals where an alkylated aromatic backbone is required.