Used primarily as an intermediate in organic synthesis, this compound serves in the preparation of more complex aromatic and heterocyclic systems. Its reactive bromoalkenyl group allows for cross-coupling reactions, such as Suzuki or Heck couplings, enabling the construction of conjugated molecules for materials science or pharmaceutical research. The presence of both bromine and chlorine offers selective reactivity, making it useful in stepwise synthetic routes where sequential functionalization is required. It may also find use in the development of agrochemicals or bioactive compounds due to the combined lipophilic and electronic effects of its substituents.