Used as an intermediate in organic synthesis, particularly in pharmaceutical and agrochemical industries. It serves as a building block for the preparation of more complex aromatic compounds through cross-coupling reactions such as Suzuki or Heck reactions. Its bromine functionality allows for selective metalation and substitution, enabling the introduction of various functional groups. Commonly employed in the development of drug candidates and functional materials where substituted benzene derivatives are required. The methoxymethyl group acts as a protected aldehyde equivalent, which can be deprotected to yield aldehydes in subsequent steps, adding versatility in multi-step syntheses.