Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and agrochemicals. Its bromo and benzyloxy functional groups allow for selective cross-coupling reactions, such as Suzuki or Heck reactions, enabling the construction of complex aromatic systems. Commonly employed in the development of bioactive molecules where a substituted benzene scaffold is required. Also utilized in the synthesis of liquid crystals and functional materials due to its structural stability and reactivity profile.