Used as an intermediate in organic synthesis, particularly in cross-coupling reactions such as Suzuki-Miyaura and Ullmann reactions, to construct complex terphenyl derivatives with tailored aromatic frameworks. Its bromine functionality allows for selective metal-catalyzed coupling, making it valuable in the development of organic electronic materials, liquid crystals, and ligands for catalysis. Also employed in the synthesis of conjugated polymers and molecular scaffolds for pharmaceuticals and agrochemicals.