Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals, particularly in the development of complex organic molecules requiring selective functionalization. Its structure allows for cross-coupling reactions, making it valuable in constructing carbon-carbon bonds in drug discovery. Commonly employed in palladium-catalyzed reactions such as Suzuki or Heck couplings due to the presence of the bromine moiety. The benzyloxy and methoxy groups act as protecting groups for phenolic hydroxyls, enabling controlled deprotection and further derivatization in multi-step syntheses. Also utilized in the preparation of bioactive compounds, including potential kinase inhibitors and anti-inflammatory agents.